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Website Competitive Analysis
Benchmarking how your company measures up to the competition is key to gaining an upper hand in your industry. Our competitive analysis service establishes key metrics and benchmarks, compiles institutional knowledge and compares search engine rankings in order to refine your business development strategy.
The campaign to take your industry begins once we…
- Identify competitors and their websites to serve as benchmarks against measurement of your company's online presence.
- Meet with key stakeholders in sales and marketing to compile internal knowledge and brainstorm potential advantages.
- Deploy analytic and data mining software to provide traffic statistics and market saturation of competitor websites.
- Measure your company's existing search engine rankings versus the competition to establish baseline metrics and keyword targets.
- Create online surveys to provide to your prospects and customers tailored to your particular industry.
- Compile findings into a competitive analysis report as the basis for developing a strategy based on strengths and weaknesses.
