Website project discovery is an important first step that is often overlooked when planning a redesign. During this phase key stakeholders are defined, problems identified and solutions revealed. By working together with our clients as a team, we discover solutions and help your company and its visitors achieve their goals.
We team up with our clients and mobilize resources to…
Define any problems and challenges of the current website and to establish a full scope and vision of the project.
Identify key stakeholders that will review the creative brief, the existing website, industry competitors and overall brand.
Actively plan the new website using additional research, short and long-term goals, key audiences, media assets and content strategy.
Encourage feedback from outside groups to spark creativity, identify key features and prioritize needs versus wants.
Define "user stories" and key pathways to define how users will be able to achieve their goals through your website.
Audit the resulting project plan to ensure all stakeholder responsibilities are defined, goals integrated and current problems solved.